MTV

Watch Rob Dyrdek (Repeatedly) Humiliate Chanel West Coast

She must have the best sense of humor EVER.

If it's true we only tease the ones we love, Rob Dyrdek must have a sizable soft spot for Chanel West Coast.

The "Fantasy Factory" founder, who's spent years living out his childhood dreams on MTV, has also made it his mission to embarrass his loyal employees, and one bubbly blonde in particular. Yes, ever since Chanel, the self-described "gangsta bitch," took a job manning Rob's front desk while chasing after her hip-hop dreams, Rob has made it his personal mission to make C.W.W. squirm, giggle and get so red in the face she could conceivably be confused for a fire hydrant. And though Chanel can usually take it on the chin and laugh off her many shame-pangs, Rob hasn't been any less heartened in his quest to get her flustered.

Look back at the tradition of Sir Dyrdek humiliating his "rapping receptionist," and keep tuning in to "Fantasy Factory" Thursday nights at 10/9c!

  • Rob used Chanel as a cannonball

    Be warned: "Popcorn" means something entirely different in the context of Rob's warehouse.

  • Rob entered Chanel in a beauty pageant that featured children

    Metric ton of makeup? Check. Gaudy gown? Check. Completely bizarre talent? A-cheeeeck.

  • Rob made Chanel press her face against Big Black's ass

    Since Drama beat out Chanel in the contest, she, as the loser, was forced to take a rather intimate photo with the big guy.

  • Rob kicked a dodgeball into Chanel's face

    Hit me in the face with a dodgeball once? Shame on you. Hit me in the face with a dodgeball twice...

  • Rob forced Chanel to make contact with the undead

    Chanel, who was sure she was being haunted, got the pants-soiling surprise of her life when Rob took her to an abandoned hospital so that she could face her demons.

  • Rob hired a hypnotist to make Chanel funnier

    Did the experiment work? Guess only Chanel knows for sure, but Rob, Steelo and we were all incredibly entertained by the faces she made while fast, fast asleep...