Urban Outfitters UK has been ordered to take down an "irresponsible and harmful" photo of a model on their website by The British Advertising Standards Authority, according to Daily Mail. The ASA received a complaint about the retailer featuring a "very thin" model in underwear, which they say promotes an unhealthy body image.
The ASA statement read:
"We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s thighs, and that her thighs and knees were a similar width. We understood that Urban Outfitters’ target market was young people and considered that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters’ clothing, and as being something to aspire to. We therefore concluded that the ad was irresponsible."
Urban Outfitters, who still hasn't removed the image from their site, said the model has a healthy waist size of 23.5 inches, adding "The model was represented by one of the UK’s most successful and well-respected agencies. We do not believe she was underweight."
If UO fails to follow the ruling, the ASA could potentially ban all internet advertisements from the brand. But what do you think? Let us know in the comments below.
Check out HalfOfUs.org for ways to confront self-esteem and body image issues.