Drake's October's Very Own has officially gone from a label and webstore to brick-and-mortar status. Without keeping us waiting too long after teasing the store on Instagram, Drake and the OVO crew opened up their doors for business today in Toronto, on December 6 in a nod to the title of his upcoming album Views From the 6.
As if reading our thoughts, Drake also dropped a new lookbook for the occasion, thoughtfully gilded with the prayer hands emoji—which also sums up our emotional state about the store opening. BRB, planning my trip to Toronto ASAP.
Prayer hands have been a common theme in Drake's aesthetic lately—they also happen to grace the artwork for "How Bout Now," "Heat of the Moment," "6 God," potential tracks from his imminent album that we've heard, and the logo he quite possibly got tattooed onto his forearm back in September. Drake is serious about his emojis.
The new gear includes two snapbacks—one in black and one in red—with the logo as well as a long sleeve t-shirt.
Put that red snapback on my Christmas list right now, K Drake?
There's also a white t-shirt and a beanie printed with a "Way Up" graphic, a phrase he casually drops in "0 to 100/ The Catch Up."
For OVO purists, there's a new simple option of a sweatshirt bearing the label's name.
If you're lucky enough to be in Toronto, you can find the OVO store at 899 Dundas St. W.