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HOLY S--T — Justin Bieber Dyed His Hair Platinum

For real.

Happy Friday, please stop doing everything you're doing because Justin Bieber dyed his hair platinum. Like, seriously. Like, this isn't a drill.

A photo surfaced on Twitter of JB and his new 'do, and while he's hiding his face in this one, there are some tell-tale tatts visible, and other pics are hitting the web that confirm it's him.

Very Eminem/Billy Idol/Ryan Gosling in A Place Beyond The Pines, no?

This isn't the first time Biebs has dyed his hair—he went darker in 2012—but this is definitely the lightest he's gone in recent memory.

Wait. A front-facing shot now exists and, well, it's definitely him. We'll leave you with this image.