By Christopher Harris
The story behind Chanel's signature tweed jacket is enchanting.
A few months ago, WWD reported that Pharrell Williams would star alongside Cara Delevingne in a short Chanel film, directed by Karl Lagerfeld. On Monday (December 1), the mini-movie "Reincarnation" finally arrived and it's amazing.
Lagerfeld reimagines the moment when Chanel founder, Gabrielle "Coco" Chanel, was initially inspired to create the iconic jacket, during a 1954 vacation in Salzurg, Austria. Legend has it, Chanel came across a bell boy (played in the film by Pharrell) wearing a trendy jacket that caught her attention and ultimately influenced the design of her classic coat. The visual explores their encounter and delves into the imaginative elevator operator's own fictional desires.
After-hours, Pharrell's character is joined by Delevingne -- who plays a pissed off waitress -- for a dreamy dance sequence. Within the picture-perfect scene, Pharrell takes on the role of Austrian Emperor Franz Joseph I and Delevingne plays his wife, Empress Elisabeth "Sisi."
There's plenty of chemistry here. The two share an epic dance and sing along to Pharrell's new tune, "CC the World." When the dance is over, reality hits and Pharrell wakes up from his dream. He's then greeted by Ms. Chanel, who questions him about his one-of-a-kind jacket.
"Reincarnation" will officially debut Tuesday at Chanel's Paris-Salzburg 2014/15 Métiers d'art show. Watch behind-the-scenes footage of the making of the short film below: