Coldplay's Interactive 'Ink' Video Is A Work Of Art

Decide a mysterious man's fate in this lovely video.

You'll feel just like Mario looking for his princess when you fire up Coldplay's new interactive music video for "Ink," off of their latest record, Ghost Stories.

Produced by Blind, the gorgeously animated video sees a man looking for his lost love -- and you have to help find her. Make his decisions along the way -- choose a compass, a pen or a knife, etc. -- to lead him to his fate. There are more than 300 possible outcomes in the story, all taking the viewer through beautiful landscapes like oceans, city streets and, in some cases, the cosmos.

The path I took didn't lead the main character to his lady, but I might just try it again -- if only to see where he ends up.

Watch the video over on Coldplay's Website and check out a preview below: