Since the phenomenon that is "Frozen" hadn't completely set by holiday season 2013, there was no doubt that this would be the year that the holidays became overrun with toys bearing the faces of Anna, Elsa and Olaf.
And now there are numbers to prove it.
The National Retail Federation (via Bloomberg) is reporting that an insane 20 percent of parents plan on buying their daughters "Frozen"-related gifts this year. For all of you guys still working out the whole fractions things, that's one in five.
The madness doesn't stop there. The ascension of "Frozen" knocked a long-standing dominant toy off of her plastic, pink throne. Barbie's market share is down to a (still impressive) 17 percent.
The takeaway? Kids like the same stuff. Well, at least 20 percent of girls like the same stuff, but who doesn't like "Frozen"? I would be interested to get the numbers for the other side of the gender equation. How many boys want "Frozen" stuff this year? Is that number low because of how lame Kristoff is?
What all of this means is, statistically speaking, you're probably either receiving a "Frozen" present or giving one to your daughter, so either way, happy holidays!