The back-and-forth between Taylor Swift's camp and the folks at Spotify just keeps heating up. After Tay yanked all her music from the streaming service on November 3, Spotify's CEO wrote an impassioned letter begging her to come back this week, casually dropping the knowledge that if she had kept her songs streaming she was on track to bank $6 million a year.
Which, even for Taylor, seems like serious dough.
Here's the problem: her label boss says that number is off. Like, $5.5 million off.
Scott Borchetta, the CEO of Swift's Big Machine label, told Time magazine on Wednesday that the actual amount the label got for domestic streams of her music was $496,044. So, way, way less than the amount Spotify CEO Daniel Ek quoted in his essay.
In fact, Borchetta said, Big Machine made more from streaming Taylor's videos on Vevo than it has from putting her music on Spotify. In response, a Spotify spokesperson told the magazine that the total payout for Swift's global streams over the past year was $2 million.
"Our users, both free and paid, have grown by more than 50 percent in the last year, which means that the run rate for artists of every level of popularity keeps climbing. And Taylor just put out a great record, so her popularity has grown too," said Spotify's global head of communication, Jonathan Price. "We paid Taylor’s label and publisher roughly half a million dollars in the month before she took her catalog down—without even having 1989 on our service—and that was only going to go up."