Listen to any Wale album or mixtape, and you'll learn very quickly that he reps his native DMV (Washington, D.C., Maryland, Virginia) with pride. You'll also soon realize that he's an avid sports fans -- who goes hard for his home teams.
So, his new position as Creative Liaison for the Washington Wizards should be a perfect fit.
The nod was announced via a press release on Monumental Network, the website for the multiple teams owned by Ted Leonsis, including the Wizards.
"I'm excited to start building as the creative liaison for the Washington Wizards," the rapper said. "As a D.C. native and lifelong Wizards fan, this is truly an exciting and organic relationship for me. We've got some exciting projects up our sleeve that will roll out throughout the season so be on the lookout."
The partnership has a number of levels to it.
To kick things off, Wale will be performing during the team's home opener this weekend. Then, throughout the year, the team will be entering the court to his cuts "Ambition" and "The Work," and he'll be contributing to social media campaigns and designing merchandise.
"We are excited to be collaborating with Wale," Joe Dupriest, Monumental Sports & Entertainment senior vice president, chief marketing officer, said. "His creativity and vision will help enhance our in-game experience, and his commitment to the Washington, D.C., community is a perfect blend with our charitable pillars. This is truly a win-win relationship."
Wale joins Drake as rappers brought on recently by NBA teams. Drizzy was named the Global Ambassador for his hometown Toronto Raptors in 2013.