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Rihanna Hopes Her New Fragrance 'Rogue Man' Will Be An Aphrodisiac For Happy Couples

The singer was all smiles at the launch event in Atlanta.

What is a "Rogue Man?"

For Rihanna, he is the sort of guy who would, among other things, wear her new fragrance of the same name.

Rihanna has taken to twitter over the past few weeks to prop the scent and share spicy black-and-white images of the ad campaign. "I'm so happy to present this to you handsome men" she tweeted on October 18.

And to celebrate the release of Rogue Man, RiRi and hundreds of fans took over the Macy's at Lenox Square in Atlanta yesterday afternoon.

For the event, the superstar took no shortcuts, taking time to talk with her many fans and stunning gawkers (as per usual) in a black crop top and pants.

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Rihanna is not just the latest celebrity to jump on the fragrance bandwagon. No, this time, she's branching out with a twist.

In an exclusive interview with E! News, the "Rude Boy" wonder said, "I'm all about the ladies so this is one time I get to do something special for my men, but the ladies still get to enjoy it."

For Rihanna, the scent also acts as something of an aphrodisiac for couples.

"It draws people in and also creates memories and makes things stick and certain emotions are evoked through it at certain moments and you remember it," she said.

Before releasing the scent, RiRi even tested the scent on her male friends and acquaintances to ensure its sure-thing hit status. And the verdict? From the looks of the excited crowd that made it for her appearance, she's found a winner.