The beginning of this ingenious video looks like your typical played-out, gender stereotyped toy commercial pedaling perfect princess sparkle ponies to little girls between the kind of Saturday morning cartoons that tell little girls the only thing they can be is a princess or sit around ecstatically brushing cornsilk doll hair. And then things get really f-cking crazy when these little feminists -- ironically dressed like princesses -- start spilling truth tea everywhere.
The video was created by Fckh8.com, a for-profit company that creates t-shirts with messages that promote LGBT equality, anti-racism and anti-sexism. They're also really good at viral videos that get their message out, like this disarming video of little girls dropping bon mots like:
"Women make 23% less than men for the exact same f-cking work. I shouldn’t need a penis to get paid.”
“One out of five women will be sexually assaulted or raped by a man."
And, my personal favorite:
"Stop telling girls how to dress and start teaching boys not to f-cking rape.”
The video clearly uses humor and satire to get those very real messages about gender-based discrimination across, and while for some folks, watching little Beyonces-in-training (BITs!) drop f-bombs may be shocking (not me -- I came out of the womb f-cking cursing like a drunk sailor on shore leave), Fckh8.com brilliantly uses hyper-meta self-awareness to comment on that when one little girl says:
"So, what is more offensive -- a little girl saying 'f-ck,' or the f-cking unequal and sexist ways society treats girls and women?"
Fckh8.com is selling $15 T-shirts with messages like "Girls just wanna have fun...damental rights," and $5 from every shirt will be donated to five different anti-sexism organizations and projects. F-ck yeah.