Directed by Philly Fly Boy, the video -- which premiered on shaddagod.mtv.com on Saturday (October 11) -- drips with fame and luxury. Shad Da God is a rising Hustle Gang signee, and several of his influential friends drop by to show support.
Birdman and Rich Homie Quan join their Rich Gang compatriot Thugger onstage at a packed concert, inscrutably pouring vodka on their watches. T.I. strides down a hallway sipping a styrofoam cup and laughs it up with his protégé in a studio. We’re treated to several close-up shots of substantial bank rolls, Maseratis and Maybachs. Thug wears Yves Saint Laurent.
He kicks off the track with a verse of immeasurably sticky sing-song hooks: "Therefore I gave her $2500 for a quaaaaaarterrrr,” he warbles, transforming a prosaic line into a melodious shard of sound. Planet Thug long ago kicked off the shackles of gravity and traditional song structure, setting off into the uncharted void. He's never seemed more like a star.
“Life’s good,” intones Shad. Judging from the lifestyle on display here, he's telling the truth.