Sky Ferreira has been working with Redken for almost a year—while she's had brown hair IRL, her first campaign featured her as a platinum blonde. Her most recent campaign just came out and stars Sky with a new hair color—actually, multiple (and bright!) hair colors.
The reason behind Sky's new hues? Redken's brand new Rebel Color Hair Makeup. The new line comes in five colors—red, pink, coral, gold, and purple—and adds color to your hair in minutes. It's basically like a crayon, and you just trace it over your hair. See? Just like Sky.
Ta-da! Your hair is colored, will last for two washes, and you can do whatever you want—let it flow freely, braid it across your head like Sky, whatever.
While the color appears to work for brunettes—at least according to the ads—on platinum hair the colors really pop. Like, they're so bright that Sky decided to do multiple colors.
Because the applicator tip is so small, you can do, um, rather elaborate decorating, like painting either side of your braided undercut. If my hair looked like this for one second of one day, I'd be happy for the rest of my life.