Since Karl Lagerfeld showed his hip-hop-themed Chanel collection in 1991, the worlds of fashion and hip-hop have become increasingly intertwined, both taking and giving to each other. Rappers’ identities are shaped as much by their lyrics as the brands they rep, and designers not only seek inspiration from hip-hop, they rely on its figureheads to lend their labels credibility. So, PicClick had the brilliant idea of looking closer at the relationship between hip-hop and fashion and analyzing lyrics to find which brands have the biggest clout.
We could go on and on, but we’ll just let you check out the findings for yourself. Big thanks to PicClick for providing us with something to endlessly geek out over.