October is breast cancer awareness month, and Nestlé Fitness is committed to the cause. As part of their Pink Ribbon initiative -- a campaign that encourages breast self-examinations -- Nestlé Fitness rigged a woman's bra with a hidden camera to find out just how many people sneaked a peek during her day.

Watch all 37 glances -- some more painfully obvious than others -- below:

The video ends with a call-to-action: "Checking your breasts regularly helps prevent breast cancer."

Early detection makes all the difference for breast cancer, and Nestlé Fitness continues to spread the word through #CheckYourSelfie.

For more about about what you can do to raise cancer awareness, visit Stand Up To Cancer.