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Check Out Taylor Swift's 'Incredible' New Fragrance

Another year, another Taylor Swift fragrance! After her princess-themed Wonderstruck and Wonderstruck Enchanted scents and, most recently, her boho-inspired Taylor by Taylor Swift perfume, our girl is back with a very different fragrance for 2014.


The scent, called Incredible Things, mixes vanilla, musk, wild passion flowers, and grapefruit in an opaque bottle complete with a watercolor painting of T-Swift's portrait and a number 13 on the cap, according to Lucky. The campaign also features Taylor in barely-there makeup and paint-stained hands, which we're totally feeling. So minimal. So artsy. So incredible.


When we see the full package, it obvious Taylor went for a more DIY approach this time around (perhaps as a nod to her 1989 album?), which is a huge step away from her typically-ornate bottles and decked-out campaign images. The scent will hit Kohl's nationwide and online this month, so y'all better start saving up ASAP!