No one is immune to the power of Beyoncé. No one. The latest institution to "bow down" in the presence of the bootylicious one? That would be Harvard University.
Yup, the prestigious place of higher learning is publishing a case study conducted by Harvard Business School next week that explores what it took to pull of the surprise release of her last self-titled -- and extremely successful -- record.
According to the Harvard Gazette, the study will delve into "what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way."
The study was penned by Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS, and her former student, Stacie Smith, and will be taught as part of Elberse's “Strategic Marketing in Creative Industries” course next month.
That all sounds very interesting, as Bey's 2013 release was a ***flawless success: she sold more than 617,000 copies in mere days, debuted at #1 for the fifth time in a row and destroyed iTunes sales records.
Still, there are a few things we're not sure the study will include that we hope perhaps a further iteration could clear up. For example....
1). What exact binding spell did Bey use to keep the scores of people involved in the project quiet?
2). Why is Beyoncé so perfect as to render us all immune to her countless charms?
3). Can she be our best friend already, please?
Get on those pressing queries, Harvard smarties.