If you're a hip-hop head, you can probably remember seeing Jay Z dressed from head-to-toe in his Rocawear clothing line during the Roc-A-Fella Records heyday, but it's a new day for the brand.

With the launch of the new Rocawear BLAK line, their brand ambassador Fabolous is helping to further their reach.

"BLAK is mixture of LA and BK," Fabolous explained to MTV News (in the video above). "Those two places are the melting pot for culture and diverse ethnicities, and [BLAK] is trying to take Rocawear from being looked at as just urban street wear, to show evolution and growth, into being an all around line."

The Brooklyn rapper was a pretty great fit for the campaign, since fans have been able to watch his own evolution throughout the years.

"One of the things I'm trying to execute in my music is [to show] my evolution, more growth, different styles, different flows, and that's the same thing Rocawear is doing."

The Rocawear BLAK collection will hit stores in time for the holiday season.

Outside of his fashion endeavors, Fab is currently working on two albums: Loso's Way 2, plus Young OG.