Yes, the NFL is really a passer's league, but when Thursday night prime-time football kicks off on CBS on September 11, it will be a runner's game thanks to the night's new theme song. The league has chosen the Jay Z and Rihanna track "Run This Town" as this season's Thursday Night Football theme.
According to the NFL, "The Thursday Night Football open will be accompanied by the narration of Academy Award-nominated actor Don Cheadle. Cheadle's narration sets the scene to kick off the NFL week on Thursday nights, highlighting the division rivalry games. And, asking the question, who will 'Run This Town'?"
The 16-game Thursday Night Football schedule kicks off with division rivals the Pittsburgh Steelers taking on the Baltimore Ravens on September 11 and each week's open will feature customized narration from Cheadle about that week's game. The new opening was recently filmed in an airplane hangar and was produced and directed by 28-time Emmy Award-winer Pete Radovich.
"This open combines one of music’s biggest stars with one of the most dynamic actors in Hollywood," Radovich said. "The energy that both talents provide gives the opening to every Thursday night the big-game, primetime feel it deserves. It is a dream scenario for any director."
Here's a couple of times Rih Rih wore football jerseys, because, you know, football!