Look Different

Here's Why You'll #LookDifferent At The 2014 VMAs

MTV’s two anti-bias spots will air on Sunday in the wake of the situation in Ferguson, Mo.

Two weeks after the streets of Ferguson, Missouri, began to fill with angry protesters facing off against police over the August 9 killing of unarmed 18-year-old Michael Brown, MTV will air a pair of anti-bias public service announcements during tonight's 2014 MTV Video Music Awards.

The PSA's will air before and during the VMA broadcast as part of MTV's anti-bias Look Different campaign, created in conjunction with organizations such as the NAACP, the National Council of La Raza, the Anti-Defamation League and the Southern Poverty Law Center.

The Ferguson-related PSA is especially poignant, featuring chants of "Hands up, don't shoot," (the refrain that has come to define the protests behind the police-involved shooting) overlaid with a quote from "Go Tell It on the Mountain" author James Baldwin: "Not everything that is faced can be changed; but nothing can be changed until it is faced."

For more information on the Look Different Campaign, head over to lookdifferent.org