Is Rihanna The ‘New Madonna’?

We were already planning on rushing out to buy the September issue of W magazine the second it hits stands because—hello—Rihanna, but now we have another reason. Well, actually, that reason is also Rihanna. In a second spread. A magazine that is full of pictures of Rihanna? I’ll take one million copies, please.

Rihanna And Her Septum Piercing Cover ‘W’

While her cover and its corresponding shoot feature a lot of fur and makep in unexpected places, the second spread is all Balmain and supermodel everything. Yep, Rih is joined by Naomi Campbell and Iman. No big deal. JK, it’s a HUGE deal—Rih proves she can fully hold her own alongside two of the world’s greatest supermodels of all time. Oh, and Olivier Rousteing, Balmain’s creative designer, describes her as “the new Madonna.” So yeah, this article and these photos are a BFD.

'W' Magazine

I’ll say it: The beauty in this photo is almost too much? I can’t stop staring at it, so good luck to my boss who’s not getting any work from me turned in today. There are rope shirts, chunky necklaces and bracelets, and wow, all that smolder.

'W' Magazine

How am I supposed to carry on with my day after looking at this? Is that some sort of a joke?

'W' Magazine

In one shot there is a special guest: Olivier Rousteing himself. Besides dubbing them #fashionlegends, #icons, and #queens, Olivier explains that they have a significant meaning to him and, ultimately, Balmain. “These women are inspiring to so many different people,” he tells W. “Bringing them together represents the concept I’m working toward.”

What is that concept? IDK, TBH. But am I behind it? If it means more photos of these three legends together, then yes, 100%.