BBH/The Barn

Why New Yorkers Are Swiping Right For Dogs’ Tinder Profiles

True love on Tinder just got real, even if users weren't originally looking for a pet to adopt.

If you live in NYC and are on Tinder (so, like, every single person in NYC), then you may have noticed a lot of matches with dogs as of late. Not someone who is using a photo of a dog as their profile pic — which plenty of people do — but an actual dog. Did you accidentally sign up for some kind of super creepy Tinder spinoff app?

Nope, it’s a brilliantly disruptive effort by the East Village’s Social Tees Animal Rescue, a non-profit, no-kill organization that takes in abandoned animals from kill shelters and provides them a safe haven. This might be the best use of a dating app since, well, ever:

Social Tees created 10 separate Facebook profiles for abandoned puppies with bios such as, “Roses are grey, Violets are grey, and everything is grey because I’m a dog.” The initiative, which began July 31, has already received over 2,500 matches, and the Social Tees staff individually approve all potential owners.

So continue to use Tinder for random make-outs and awkward dates, but don’t impulsively swipe left on these puppies. Also, Social Tees lets you foster a dog for two weeks before adopting permanently, if you’re scared of commitment — which is probably why anyone’s on Tinder in the first place.

David Dean is the founder of Serial Optimist and writer of things that hopefully make you smile. Find him all over MTV, Thought Catalog, HelloGiggles and "Google."