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Wait, Is Justin Bieber Teasing His Calvin Klein Shoot On Instagram?

We're on to you, JB.

Yesterday, something strange happened: Justin Bieber posted an insane amount of photos on Instagram doing extremely mundane things (think eating cereal and hangin’ out on the couch) sans explanation. At first, we were convinced this was some top secret music video shoot, but slowly, we began to put the pieces together: He’s totally sharing sneak peeks from his yet-to-be-officially-announced Calvin Klein campaign, and we have some pretty stellar evidence to prove it.

EXHIBIT A: THOSE CALVIN KLEIN UNDIES PEEKING OUT FROM UNDERNEATH HIS PANTS

What, Biebs? You just happen to spend your “mornings in Cali” playing piano shirtless with perfect hair in very-obviously-branded CK underwear with a great photographer just lurking around to document it all? *side eye*

EXHIBIT B: HE MIGHT BE SHOOTING WITH ASHLEY MOORE

The model has been repping some serious Calvin Klein underwear on her Insta lately, which mayyyy be connected to the shoot happening with Biebs.

EXHIBIT C: …WHO WAS SPOTTED IN THE SAME CHAMBRAY SHIRT LAST WEEK…

Oddly enough, Ashley was also spotted in the exact same denim button-up from Justin’s Instagram pics. (Is this getting creepy yet?)

EXHIBIT D: …AND IN CALVINS HERSELF, WHICH JUSTIN BIEBER INSTAGRAMMED…

And Justin Bieber HIMSELF even posted a photo of Ashley saying, “Ash I see u in ur #Calvin’s” a few weeks ago.

EXHIBIT E: …WHICH LOOKS LIKE THE SAME UNDERWEAR SPOTTED IN BIEBER’S LATEST PIC

And finally, for our full-circle moment, JB posted a pic today of himself with a model who also happens to have long, dark, curly hair and minimal black underwear just like Ashley. Dang, are we style writers or private detectives? Looks like only time will tell…