When I woke up to #HappyLittlePill trending on July 23, I immediately assumed that Twitter was joining together to celebrate the 19th anniversary of Alanis Morissette’s seminal, Dave Coulier-blasting classic album, Jagged Little Pill. It turns out that everyone was actually freaking out over a new song that Troye Sivan had just dropped on his Tumblr. How ironic.
Wait, no it wasn’t. Damn you, Alanis!
The track is an ambient piece of slow-burning, electronic pop not unlike a lot of BANKS’ recent output. “Oh, blazed eyes, empty hearts/ Buying happy from shopping carts,” Troye moans before beckoning the titular pill to come and take him away from his troubles.
“Happy Little Pill” comes to us from his debut EP, TRXYE — out August 15 — and, as he told VidCon 2014 attendees back in June: “It’s about loneliness and the different ways that people cope with the things that are going on in their lives.”
No release date has been set for the song’s accompanying music video, but Troye has announced that it is “coming sooooon” in a series of GIF teasers on Twitter. In my expert opinion, the visual looks rull pretty.
— Troye Sivan (@troyesivan) August 1, 2014
— Troye Sivan (@troyesivan) August 5, 2014
Just in case his name isn’t ringing any bells, Troye Sivan is a 19-year-old YouTube personality from Australia. Although he found success in the film and TV industries early in his career (you might have seen him play bb Hugh Jackman in 2009′s X-Men Origins: Wolverine), it was on the video-sharing website that he really found his voice.
The mix of random goofiness and honest intimacy in Sivan’s videos is what has attracted more than 2.4-million subscribers to his YouTube channel, totaling over 105 million channel views to date. Did I mention he’s also YouTuber besties with Tyler Oakley? That deserves all the mentions.
“I share every aspect of my life with the Internet,” Troye prefaced a video from August 2013 where he came out to his fans as gay. “Whether or not that’s a good thing, I don’t know.” It’s pretty hard to argue with the results.
It appears as if this need for transparency and vulnerability fuels Troye’s musical pursuits as well. Going back to VidCon 2014, where he first announced TRXYE, the singer-songwriter told the audience that: “I feel like I’ve put so much of myself online to kind of share with all of you guys, and it makes my life. But I’ve always just kind of felt like there’s so much more that I have to give.”
“It’s just about kind of exposing things that I probably normally wouldn’t expose,” Sivan elaborated, adding that releasing the five-song EP will constitute “sharing my life in a more personal way than I’ve ever, ever done before.”
Considering the fact that “Happy Little Pill” catapulted to #1 on Billboard’s real-time Trending 140 chart immediately upon its release and TRXYE was the sixth most talked about topic on all of Twitter that same week, such a gamble seems worth the risk.