On Kendrick Lamar’s 2012 major label debut, good kid, m.A.A.d city, he crafted an insanely vivid storyline with his lyrics, but the Compton rapper is really bringing the album to life this summer, via a short film.
Fader reports that K. Dot and director Kahlil Joseph have created a 14-minute short film based on the critically acclaimed album, called “m.A.A.d.”
The film is set to debut at Sundance’s NEXT Fest, the first annual mini film festival that will giving up-and-coming creatives a chance to showcase their work.
Joseph has already worked with Kendrick on the visual elements that accompanied his set during the Yeezus tour, and for “m.A.A.d.” he enlisted a cast from the streets of Los Angeles to properly represent the story. He will host a panel at the Ace Hotel in L.A. on August 9, before debuting the short film. A performance from Tinashe will follow.
In other news, we recently told you that Kendrick is now charging an average of $250,000 per verse. We’re not sure if Compton rapper Hitta J3 really coughed up that much dough, but he did land a solid K.Dot feature on his “Do Yo Gudda (Remix)” which also features Problem and YG.
Stream it below.