Fans who have been waiting on Big K.R.I.T. to deliver new music (like the one writing this) were treated to just that on Friday afternoon (July 25) with the release of “Pay Attention,” featuring Rico Love.
The track — in many ways showcasing the bread and butter of Krizzle’s talents, with its hard rhymes and Southern flavor — is particularly distinct from his past work in one major way: It’s not self-produced.
After producing the entirety of each of his acclaimed mixtapes, as well as his 2012 Def Jam debut, Live from the Underground, the Mississippi native got with Jim Jonsin for his latest, which is off of his upcoming sophomore album Cadillactica.
With Rico on the hook, K.R.I.T. pens a love song for the strip club.
Stream the track below.