Nicki Minaj had the Internet going nuts when she dropped the skin-baring cover art for her upcoming single, “Anaconda,” on Thursday (July 24). And while that was certainly a site to behold, let’s not forget about why it exists: the music. Luckily, it sounds like the track will be just as memorable as the cover.
“She went crazy,” Eric Bellinger, who co-produced the song with Polow da Don and Da Internz, told MTV News on Thursday. As for what else to expect from the track? “Turn up. That’s it; just turn up. The realest turn up possible.”
So how did this whole thing come together? For Bellinger, it started just last month, when he was brought into the studio to help complete the song, which already had its foundation.
“Most people don’t look to me as a producer; they look to me as a songwriter,” said the 27-year-old, who has written for Chris Brown, Usher, Trey Songz and more. “I think Da Internz, they trusted my veteran ear. Polow da Don had the idea; [then] brought it to Da Internz; Da Internz called me in, and then we kinda just [were] vibing it out with suggestions and opinions and placements and arranging it. I kinda played a Quincy Jones in the situation, almost. Every step of the way, me and Kosine [of Da Internz] were piggybacking off ideas.”
And though it doesn’t officially drop until July 28, the plan the whole time was for this to end up as Nicki’s new single.
“She knew that she wanted it to be her single, so it was a super big advantage for us when we were in there working,” he said. “We were like, ‘Well, we’re not leaving until it gets right,’ I didn’t get home until the next day, until it was daylight. And I think everybody that was involved was super open to, ‘Whatever we have to do for the sake of the song; whatever’s the best look for the song, let’s do that.’ And everybody put egos aside.”
Bellinger, who released the music video for “Goodnight Kiss,” featuring Kid Ink on Thursday (which you can watch below) and is also prepping an album for early 2015, says he and everyone involved is confident “Anaconda” will become a smash.
“For this one, it was like it was already a hit single and it was already #1 when we were in the studio. It was a crazy feeling.”