Ever noticed how all of your friends who have been kidnapped and brainwashed by a dictator-led and propaganda-fueled government seem just better-looking somehow? Well, now you have.
In the latest viral piece of marketing in support of “The Hunger Games: Mockingjay – Part 1,” Lionsgate has released a new edition of its Capitol Couture online fashion magazine, including so-called Living Portraits of brainwashed captives/Quarter Quell champions Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone).
It’s super uncomfortable to watch them spin in their all-white outfits, nearly unmoving but for their eyes. We wouldn’t be surprised if Peeta let out a little whimper of “help” at the end, but he’s brainwashed, so. You know. But even so, we wouldn’t blame him.
We’re so creeped out/intrigued/excited! We can’t even pick one emotion to feel. When we left off at the end of “The Hunger Games: Catching Fire,” Peeta had been captured by the Capitol, while Katniss and her other rebel pals escaped. This is the most unsettling marketing campaign yet, and the only thing we can think of to top this is if Lionsgate trotted out a blank-faced, white-clad Hutcherson to blink at innocent fans on the street at San Diego Comic-Con later this week.
“The Hunger Games: Mockingjay – Part 1” hits theaters on November 21.