Lovatics, is this the best news you’ve ever heard? Demi Lovato’s been signed as the face Skechers through 2016. The “Really Don’t Care” singer will appear in the footwear company’s global marketing social campaigns, and she will make her first official appearance in a new Skechers television commercial and accompanying print ads later this year. She’s in good company, as previous spokesmodels for the brand include other Disney stars turned pop royalty such as Christina Aguilera and Britney Spears. Remember this campaign? Yeah, the early aughts were a crazy time.
One of the main reasons Demi joined the campaign? Nostalgia. “My generation grew up with Skechers,” she explained, “and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
She’s not kidding. Demi’s been spotted wearing a pair of Skechers on her way to the gym in New York. Now comes the good news: They’re still available online. All right, I guess that’ll tide us over until her ads start popping up. We’re ready for you, Demi x Skechers!