French Montana and Khloe Kardashian isn’t the only star duo who put in work on the rapper’s upcoming “Don’t Panic” video. In order to put the clip together, it took the work of two of the game’s hottest video directors, Eif Rivera and SpiffTV.
“I think those are the best two that I’ve worked with and I brought ’em together,” French told MTV News on Saturday during a phone call.
Rivera is quickly becoming the go-to director for artists like Diddy, 50 Cent, Birdman and of course French. And then there is Spiff, who aside from directing vids, is the head A&R at Rick Ross’ Maybach Music and the executive producer of Montana’s upcoming Mac and Cheese 4 LP.
On Thursday, set pictures featuring French and Khloe made their way onto Instagram featuring the couple in masks. They all found inspiration from the 2013 horror film “The Purge.”
“The fact that we got Khloe Kardashian to play in it is dope because it just brings it to a broader audience,” Rivera said of the upcoming video. “We want to have the fans understand that, this is a movie sort-of video. She’s portraying a role, she’s acting. French is acting. We didn’t want to portray it that she’s coming out all gangsta and then have her fans turned off and vice versa.”
The video was filmed in Patterson, New Jersey, but when the crew arrived in the Tri-state area, their first stop was a Popeye’s restaurant in the middle of Harlem. It was during that low-key dinner that Spiff knew Khloe would be easy to direct. “She’s real down to earth too. Everyone thinks she’s going to be Hollywood and be mean to people,” he said, praising her commitment to the video.
Montana was also impressed with Khloe’s performance, so much so that he’s encouraged her to do more. “She never did a video before,” he confirmed. “So I told her she’s gotta start doing more with the way she was acting.”