By Maurice Bobb

B.o.B. is not afraid to part with his worldly treasures in the new video for “Follow Me.”

The contemplative track from his latest mixtape, No Genre 2, is accompanied by visuals set in the desert.

The PhillyFlyBoy-directed clip finds Bobby Ray pulling into a remote gas station in a black Ferrari before tossing the keys to the attendant and walking down the highway with his thumb extended to hitch a ride.

As the camera pans from the mountains to up-close facial shots, the Atlanta rapper spits thought-provoking rhymes about the pitfalls of materialism, “Well as I walk this narrow road, meeting faces I approach/ Though some try to buy my soul, but all that glitters is not gold.”

After a cowboy picks him up in a dusty pickup truck and takes him to his destination, the Strange Clouds MC hops out the back and pays for the ride with his hefty gold chain.

No Genre 2 is available for download here.