Music festivals can be hectic places — what with the mud, the crowds, the not-wearing-headdresses-no-seriously-stop-doing-this. The last thing you need to worry about is losing your personal effects — you know, like your credit card. Your ish, on the other hand…
Lollapalooza is looking to make it easier for fest-goers to hold onto their valuables — and perhaps spend some dollars — by going cashless with digital wristbands, an initiative the Chicago fest plans to kick off this summer.
EDM fests have been doing it for a minute now, but Lolla is getting in on the action come August. According to AdWeek, the fest is rolling out a new program starting this week called Lolla Cashless featuring radio frequency identification (or RFID)-enabled wristbands. The bracelets will be linked to your credit card, allowing you to pay for food and drinks without potentially dropping your wallet in the mud. The bracelet is also your pass into the fest.
Now, apparently, all you have to worry about at Lolla is not accidentally appropriating anyone’s culture. Godspeed.