Beginning when he first emerged in the public’s collective consciousness in early 2011 with House of Balloons, The Weeknd has been pretty consistent in delivering new music to his fans. He dropped a total of three projects that year, then followed it up with the compilation, Trilogy, in 2012, and his major-label debut, Kiss Land, last year.
So far in 2014, though, we haven’t heard much from the Canadian native. We got a taste of something new on Tuesday evening (June 24), though.
The singer tweeted a link to “Often,” which sounds like a return to form. Abel Tesfaye’s distinct, plush voice guides the song, with a catchy hook and rich production to match.
With “Often” and his “Or Nah (Remix),” The Weekend is two-for-two so far this month. Hopefully this is a sign of things to come.