Crackle Tries To Counter Netflix By Picking Up ‘Dead Rising’ Movie

Stream 'em if you've got 'em.

The battle of the streaming services just got a whole lot more interesting.

“Dead Rising,” the popular zombie survival videogame, is being adapted into a feature length film by Legendary Digital Media. It will debut exclusively on Crackle, the streaming service which is most known for being the home of Jerry Seinfeld’s popular series “Comedians In Cars Getting Coffee.”

Crackle’s foray into original feature-length content has some big guns behind it, as Lorenzo di Bonaventura, a producer on the “Transformers” franchise, will executive produce the project.

Adding another wrinkle, it appears that “Dead Rising” will also be distributed episodically after it premieres as a feature film.

As Netflix and Amazon secure more and more original content, it makes sense that other players like Crackle would try to counter with their own, and Crackle is beating both to the punch by getting on board with an already popular franchise and giving it the feature film treatment (also, it has zombies, who apparently are still very in right now).

“’Dead Rising’ has a built-in fan base and rich characters and plot lines that are ideal for digital storytelling and on target for Legendary’s brand,” said Tom Lesinski, Legendary Digital’s chief. “Crackle and Content are adept at distributing cutting-edge digital content and we look forward to delivering a highly engaging and cool series for a global audience.”

With many video game adaptations failing at the box office, streaming services might be a different path they could go down to create their own niche in the industry.