Iggy Pop thinks Justin Bieber is the future of rock ’n’ roll. Or, rather, that’s what he appears to be saying in a new Belgian Amnesty International ad campaign whose tagline is: “Torture a man and he will tell you anything.”
By using images of celebrities and luminaries saying contrary things — Iggy, the Dalai Lama and Karl Lagerfeld included — the campaign seeks to prove that “in addition to being inhumane, torture is ineffective,” as the posters say. Each poster features a beaten-down-looking celebrity, a wildly unbelievable statement under his mug. Lagerfeld’s proclaims: “The summit of elegance, this is the Hawaiian shirt and flip-flops.” The Dalai Lama’s reads: “A man who does not have a Rolex watch at 50 years old has failed in his life.” That image was later taken down due to religious backlash.
“History has shown that tortured people are often willing to say anything for the pain to stop — the whole truth, only a part or its opposite,” said Amnesty International’s Philippe Hensmans in a release.
The statement on Iggy’s poster about Bieber was meant to be a “quirky way … to attract public attention to this tragic reality [that] often happens in the greatest secrecy,” Hensmans said.