Jack White Sets Vinyl Sale Record — With Help From This Hologram

Lazaretto is also currently top of the charts.

Jack White must be seriously celebrating today — however it is that Jack White celebrates (by releasing flexi disc-bearing balloons into the skies?). Not only is his sophomore solo record sitting pretty at the top of the Billboard 200 album chart, he has also set a new record for vinyl sales for the special edition of Lazaretto.

According to figures provided by Nielsen SoundScan, White has moved 138,000 copies of Lazaretto in the first week, giving him his second number-one debut. His 2012 solo debut, Blunderbuss, sold exactly the same number of units in its first week.

Lazaretto also set a record for the biggest vinyl sales week since SoundScan began tracking sales in 1991. Fans snatched up 40,000 copies of very special vinyl, beating the previous record held by Pearl Jam’s Vitalogy, which sold 34,000 in 1994.

Fans likely grabbed so many copies on vinyl — created by Jack White’s Charlie And The Chocolate Factory-esque label — because the record is no ordinary piece of wax. In addition to hidden tracks and other aural tricks and quirks (side A plays from the inside out, etc), the record also contains a special hologram created by Tristan Duke of Infinity Light Science. The twirling angel is the first of its kind to be included in a vinyl record.

I was one of the 40,000 who ordered White’s special vinyl, so for everyone out there wondering what said hologram looks like, I made the below video. Congrats, Jack! Spin around and smile like the glorious, rainbow-spun angel that you are this special day!

Brenna Ehrlich is a reporter for MTV News as well as the senior writer/editor for the O Music Awards. In the past, she served as associate editor at Mashable, penned a netiquette column for CNN and co-authored the blog and book "Stuff Hipsters Hate." She likes trying not to die in moshpits and listening to songs on repeat. Follow her on Twitter for news on cats and punk bands.
@BrennaEhrlich