Troy Ave has been racking up a number of wins lately.
The independent New York rapper has a buzzing single ("Your Style"), a spot on the 2014 XXL Freshman cover and a slot in Hot 97's annual Summer Jam concert. Now, the street-bred spitter will be front and center in the new 2014 ad campaign for Diddy's Sean John clothing brand.
Hovain Hylton, Ave's manager and partner in BSB Records, made the announcement with MTV News when we visited the set of Troy's "Your Style" video on May 1. Ave made the news public on Friday (May 23) when he posted a 15-second video onto his Instagram account.
According to the BSB team, Troy's campaign will begin in June and run into 2015. As a result, the rapper will appear in television and print advertisements, and in addition will see his face on a number of billboards put up in his native Brooklyn. We have also learned that Troy will participate in the festivities around the 2015 NBA All-Star Weekend, which will be held in New York City, thanks to a sponsorship deal that Sean Jean has with the NBA.