Actually, "cute" might not be the right word for the Oliver Hadlee Pearch-directed clip, which sees La Roux (aka Elly Jackson) break free from a claustrophobic cell to roll like a fog down the British countryside.
Gorgeous, perhaps? Sweeping? Majestic, even? However you want to describe the synth-pop artist's new video, it's miles beyond the mess outside my window.
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"Let Me Down Gently" is a teaser track for La Roux's upcoming second studio album, Trouble In Paradise, which will drop stateside on July 8.
Ready yourself -- the Red One cometh.