By Carl Chery
Childish Gambino has had a ton of independent success, but the rising rap star may be ready to move on to a major label.
In mid-April, Gambino took to Twitter to criticize his label, Glassnote, for their rollout of his “Sweatpants” video and an accompanying blog. It was all enough to make the “3005” rapper reconsider his career. “A lot of people came around after our first week sales,” he tweeted then. “All those people are welcome now. Def Jam, Atlantic, whatever.”
Gambino didn’t divulge any names, but he did confirm that he’s been meeting with several big-time suitors. “A lot of power’s been shifted back to the consumer and the artist with the Internet,” he explained. “So I feel like we’re in a position to just talk and there’s still a lot of things that majors still understand a lot more.”
Still, CG isn’t sold just yet.”I think it’s about finding the right partner,” he explained. “I’m still on the fence. I gotta figure what they offer.”
Childish’s latest LP, Because the Internet, sold 96,000 copies in its first week and has pushed over 200,000 copies in total, so he’s no slouch in the sales department. Yet, there’s one particular area where he feels majors are king.
“You don’t spread without the help of radio,” he said. “Power 106 was the first to play ’3005’ and from there other people heard it.
“It was like the #1 Shazam’d song in Compton,” he continued, a little surprised at the feat. “I don’t know how it would get there without radio. Radio still holds a very special place with people. Radio is like a major thing I feel like [major] labels still know how to do well.”