By all measures, the "trailer" that Jay Z and Beyonce released last week looked like it was for a real-life action film. With a bevy of explosions, a few high-speed chases, an all-star cast that included Sean Penn, Don Cheadle, Jake Gyllenhaal and Blake Lively, and a highly volatile romance at the center of it all, fans were convinced they had a full-length Carter production on the way.
But then the words "Coming Never" flashed across the screen -- making it clear that this was really all just to promote their upcoming On The Run Tour.
And now, as they pick up what's left of their crushed dreams, fans are calling on Jay and Bey to make a full-length feature film out of "Run," urging the couple via a petition on Change.org.
"After the release of Beyoncé and JAY Z's 'RUN' trailer which was released on May 18th, 2014, millions of fans across the world became devestated after seeing 'coming never' at the end of the exciting and action packed 'RUN' trailer," the petition reads. "We, the BeyHive and JAY Z fans would love for our two favorite artists to actually make a full length movie based off of the trailer. Why? It would most definitely sell millions, it's also casted so perfectly (Don Cheadle, Jake Gyllenhaal, Sean Penn) and most importantly, it would make your fans happy. We love you B and Jay, you two have to make this happen. Please, the world wants the 'ON THE RUN' movie!"