'Saturday Night Live'

'Beatdowns By Solange' Wins Worst Joke At The 2014 Billboard Music Awards

Congratulations, Mark Cuban.

Giving new meaning to the phrase "too soon," billionaire Dallas Mavericks owner, notorious not-tongue holder and "Shark Tank" investor Mark Cuban set off a bad taste stink bomb at the Billboard Music Awards on Sunday night (May 18).

Introducing Florida Georgia Line along with fellow Tanker Kevin O'Leary, Cuban joked that he and O'Leary were on hand to announce their latest investment... a $3.2 billion payout for a "hot" new company. "[It's] called 'Beatdowns by Solange,'" Cuban said. The low-blow joke inspired a momentary stunned silence from the all-star crowd that turned into some audible boos.

"That was a great elevator pitch," O'Leary added, trying to save the pair from being pelted with Louboutins and $9,500 Prada Ostrich totes.

The joke came just days after Jay Z, Beyoncé and Solange issued a statement on the elevator fight seen 'round the world.

Not cool, dude, not cool.