Ever have a tough day, or a frustrating moment, or a bad interaction? Don’t you wish, sometimes, that you could just press reset on those situations? You’d be able to rewind to the beginning, and play them out again with a new outcome.
That’s exactly what Vic Mensa is able to do in his new video, “Down On My Luck.” It’s a good thing, too, because the Chicago MC — like the song’s title suggests — has some tough times early on in the visual.
It’s a creative concept that’s well executed by Vic and the video’s director, Ben Dickinson.