Chemical Brothers Take Spin Across North America.

Ed Simons and Tom Rowlands to mix their massive techno sounds in eight cities in U.S. and Canada.

If you ask Chemical Brothers manager Robert Linney, this latest Chemical

Brothers North American tour is guaranteed to be a spectacle of sight, sound

and mind.

But most importantly, it's about sound, he said. Sound, that is, a la the

Chemical Brothers and their highest high tech equipment.

The shows, which open tonight (Nov. 7) in Detroit, will include completely new

visuals from Vegetable Vision, the company responsible for the visuals on the

band's previous tours, as well as a Funktion1 Experimental Sound Field,

described by Linney as a wrap-around sound system which will "further

enhance the true Chemical Brothers sound experience."

Back with their growing reputation for turning live performances into virtual

techno DJ operas, Ed Simons and Tom Rowlands, the British DJ duo otherwise

known as the Chemical Brothers, will launch their latest North American tour

from Detroit's State Theater.

With Death in Vegas supporting them, the Brothers are bringing their "DJ Dance

Party" and some new material to eight cities in the U.S. and Canada - their

fourth tour of North America.

Hoping to keep up the momentum started when their Dig Your Own Hole

album debuted at #14 on the Billboard Top 200 last March, and then the

springtime North American tour that followed, the Brothers will return to large

clubs and mid-sized arenas. It's a far cry from their early DJ gigs in the shadows

of a small Manchester club.

Simons and Rowlands, known for electronic dance music with a rock 'n' roll

sensibility, use unique visuals and high quality sound to set their live shows

apart from most others.

Errol Kolosine, director of marketing and promotion for Astralwerks, the group's

label, said the Brothers' live shows are like small worlds unto themselves.

"They go to great lengths to see that visually every tour is better than the

previous tour ...that the sound system is way above the level the club usually

has," he said. "They are going to create their own environment."

Kolosine, who has accompanied the band on all of their previous North

American tours, said the Brothers' high standards in live performance drives

them to demand total control of the look and sound of the venues they play in.

The Brothers have been spinning their web of diverse musicology since

1991. They first played under the moniker the Dust Brothers, the name of

the producers whose production of the Beastie Boys' Paul's Boutique

and Check Your Head delivered to the world the concept of album as

music encyclopedia.

The band intends to include some new material on this tour, Linney said. "There

will definitely be some surprises," but he was reluctant to disclose what material

will be added.

Their first two North American tours saw the Chemical Brothers performing in

smaller clubs, engendering an underground rave atmosphere. An atmosphere,

Kolosine said, they've worked hard to maintain. "One of the positive things

about [the Chemical Brothers] is they've managed to keep a large amount of

the underground audience, while welcoming an influx of more mainstream

people."

This mix of fans has added to the eclectic environment created by the band during

performances. "Their live shows are very much a positive melting pot of people. "

Kolosine said. " The shows have an environment... a diversity of people which

challenges people's perception of things."

The idea of a touring "techno" act may seem like a new idea to U.S. audiences,

but previous electronic acts (most notably Depeche Mode in the 1980s) have

used the continual tour model to maintain a connection with an ever-growing

following.

The group is hitting at least one city it has not visited before on this tour, San

Diego, Calif., and have "aspirations to go into [other] new markets," Kolosine

said. Some of the dates originally slated for this tour were postponed, but

Kolosine added, "sooner or later, [the band] will definitely return to those dates."

The Chemical Brothers, although receiving some MTV and radio play in recent

times, still have, like many electronica acts, not completely crossed over into the

American music scene. By staying out on the road, they can continue to build a

fan base, test the American concert-going public to accept live acts in the

general scope of non-rock music, Kolosine said.

"I have been in the crowd and it's a reality that their show challenges some

people," he added.

Chemical Brothers Tour Dates Are:

Nov. 7; Detroit, Mich. - State Theatre

Nov. 8; Chicago, Ill. - Riviera

Nov. 9; Toronto, Ont. - Warehouse

Nov. 11; Boston, Mass. - The Roxy

Nov. 13; Philadelphia, Pa. - Electric Factory

Nov. 14; New York, N.Y. - Manhattan Center/Hammerstein

Nov. 15; New York, N.Y. - Manhattan Center/Hammerstein

Nov. 17; San Diego, Calif. - The Soma

Nov. 18; Los Angeles, Calf. - Palladium

[Fri., Nov. 7, 1997, 9 a.m. PST]