Pharrell’s Writing A Book, And He Wants You To Help Him

Play fill in the blank with the producer's new 'social book.'

Innovation in the worlds of music and fashion apparently is not enough for Pharrell. He’s making moves in the publishing game now, too.

On Thursday (April 24), the Virginia native released “Inspiration,” in collaboration with Tipp-Ex, which is being promoted as a “social book.”

What they’ve done is simple in execution, though likely tough to crack: “All the words from Pharrell Williams’ book have been erased,” the website for the correction fluid explains. “Join a worldwide community by rewriting them in real time.”

To launch the campaign, Tipp-Ex also released a video called “The Hunter and the Bear.” In it, the two title characters are inside a cabin as friends, rather than adversaries. The Hunter is trying feverishly to keep the door closed, as rabid fans want to get their hands on Pharrell’s book before its official release. The Bear runs out of the frame, and then quickly returns with the book, but all the words have been whited out ‒ by Tipp-Ex, presumably.

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