“We on the water, on the beach, and it’s beautiful women,” the the Atlanta rapper told Hot 97’s Angie Martinez in March.
Yup. That sounds about right.
Filmed primarily in black and white, the visuals for the Honest cut flip back and forth between shots of the rappers standing alone on the beach and close-ups of women rolling around in the sand.
“We made [them] look like the old Hype Williams’ video girls,” Future said. “You know when video girls were stars back then. Video vixens, you really got them from the Hype Williams videos.”
Williams, one of the most famed hip-hop video directors of all-time, has a resume that boasts everything from 2Pac and Dr. Dre’s 1995 “California Love,” to Beyonce and Jay Z’s recent “Drunk in Love.”
Future and Yeezy never interact in the video. Instead, they each get their own sections. The majority of screen time, of course, belongs to the ATLien, who both sings the chorus and raps the first verse. ’Ye then appears in the video’s second half, to spit his verse swooning over Kim Kardashian.
It’s been a buzz-building day for Future, whose sophomore disc drops in less than a week. In addition to the “I Won” video, the audio for another of his big-name collabs, “Benz Friendz (Whatchutola),” featuring Andre 3000, hit the Web.