Watch 50 Cent’s ‘Big Rich Town’ To See Him Drive An Outrageous Chrome Lambo

50 Cent drops the theme song from his upcoming STARZ series 'Power' on Tuesday (April 8).

50 Cent has been on a tear lately, dropping music to support his June 3 album, Animal Ambition. But that’s not the only project the G-Unit giant is promoting: He also has “Power,” a new dramatic cable series that he’s executive-producing for STARZ.

To support the series, Fif released the show’s theme song and supporting video on Tuesday (April 8). “Big Rich Town” features R&B singer Joe and 50 reflecting on their humble beginnings. “I never took a straight path nowhere/ Life’s full of twist and turns, bumps and bruises/ I live, I learn,” Fif raps to set off his verse.

The Eif Rivera-directed video captures the ups and downs. For the main shot, we see 50 and Joe on a New York City projects rooftop, and in supporting scenes, the rapper rides the subway with a love interest. Our rap hero doesn’t stay down for long though: As the video continues, he shows up in a sleek-looking chrome and neon green Lamborghini Aventador roadster.

As the release date for Animal Ambition draws closer, 50 is ramping up the promo, dropping a new song and video every week. He has already released “The Funeral,” “Hold On,” “Don’t Worry ‘Bout It” with Yo Gotti, and the Dr. Dre-produced “Smoke.”

“What’s really cool about it is I feel like the underdog again,” Fif told MTV News of his state of mind leading up to the LP. “Overall, the project is about prosperity.”

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