Happiness. Shock. Confusion. Love. What do you look like when you're feeling "that moment"?
Harry, Niall, Louis, Liam and Zayn work with a very special photographer for the spot. His name is Girolle, an inspired photog with a jewel-crusted crotch and a disregard for the guys' names. Niall turns into Nail, and Zayn is reduced to a bunch of Zzzzzzs.
Girolle instructs them to portray the fragrance's smell in just one look — which looks as hard as it seems. Harry, doesn't look in love; it looks like he's sniffing a fart.
Watch the teaser ad (and an even longer one at the OneDirectionFragrance.com website) and tell us who makes the cutest face when Girolle tells them to find "that moment."