Chris Martin Is Set To Mentor Contestants On 'The Voice'

Coldplay singer will advise all four coaches starting March 31 plus new sing-off twist added.

Miranda Lambert, Aloe Blacc, Jill Scott and the Band Perry are doing a great job on ""The Voice"." But starting March 31 things are going to kick up a notch.

That's when Coldplay singer Chris Martin will make his American reality show debut as a special universal advisor to all four judges on the singing competition.

According to USA Today the typically camera-shy Martin will appear on three episodes of the show (March 31, April 1 and April 7), where he will counsel Usher, Shakira, Adam Levine and Blake Shelton during the second phase of the Battle Rounds.

"He's such an authentic voice in the industry. We could not be happier," executive producer Mark Burnett said. "There's a massive level of respect from the singers and the surprise from them (when they met him): 'Whoa! Chris Martin. Wow!'"

The announcement was made via Snapchat at the conclusion of Tuesday night's East Coast broadcast following an alert to fans sent out on Twitter, Facebook and Instagram.

That's not the only shake-up coming to the show. During Martin's run, contestants will for the first time be paired off to perform the same song separately in a sudden-death sing-off. This new Battles: Round Two
 showdown replaces the old knock-out round that had finalists performing the song of their choice.

Martin, whose band is releasing their new album, Ghost Stories
, on May 19, has already recorded his musical sessions with the singer.

It's not Martin's first brush with "The Voice." He was reportedly one of the leading contenders to replace Keith Urban on "The Voice Australia" after Keith Urban left that show to join "American Idol."