Austin Mahone was approximately five months old when Jamiroquai released their “Virtual Insanity” video, which is probably why he had no reservations about updating that classic with his new “MMM Yeah” clip.
So we get Mahone dancing down a very similar hallway, the floor magically moving beneath his feet. He can’t quite match Jay Kay’s slick steps (or outrageous headwear) and “MMM Yeah” is less of a technical marvel than its predecessor — which I assume was inevitable, given that it’s been nearly 18 years since “Virtual Insanity” swept the VMAs and secured its spot as one of the greatest music videos of all time — but remaking it is definitely a bold move for an up-and-comer like Mahone.
After all, it takes some stones to step to a classic. And as Austin begins his journey as pop’s next great hope, that confidence will undoubtedly serve him well. (He even got a new haircut for the video!) It’s a cool, confident clip, one that shows off his attributes, and puts his best foot forward. And while his contemporaries are busy attempting to distance themselves from the past ( or going on trial), Mahone’s embracing it; and it’s a good look for him.
That said, no one is suggesting that “MMM Yeah” is in the same league as “Virtual Insanity,” the rare video that combined cutting-edge tech with pure showmanship — both from Jay Kay and director Jonathan Glazer — to create something entirely new: a genuine work of art.
But, hey, maybe Mahone’s got his own classic clip coming. In the meantime, it’s nice to see him paying tribute to the past — and hopefully, he’s taking notes, too. Austin’s making his grab for pop stardom, and there are plenty of lesser places he could start. Turns out there’s plenty to learn from history … and who knows, maybe this is only the beginning: Can’t wait to see his updated take on Glazer’s “Rabbit in Your Headlights” video.
Now that will definitely be something.