What do you do if an attempt is made on your life, just hours after celebrating your birthday in Miami? If you’re Rick Ross, you take time to recover, of course, and then you put your passion into a new single and companion music video.
Rozay’s “Nobody” video hit MTV Jams and the Internet this week, and the Christopher Sims-directed clip kicks off with a cinematic retelling of the January 2013 drive-by shooting that targeted the Miami rapper.
The latest single off of Ross’ upcoming March 4 album, Mastermind, “Nobody” borrows from the Notorious B.I.G.’s 1997 track “You’re Nobody (Til Somebody Kills You)” and features Biggie’s mentor, Diddy, as well as French Montana on the hook. The cinematic clip follows a murderous double-cross with the Maybach Music CEO narrating the story.
Puff sets things off in the clip with the song’s opening monologue. As detectives watch him on a surveillance monitor, the Bad Boy CEO chastises a couple of his associates. “You wanted to f–kin’ walk around these roaches. These n—as is roaches, these n—as is mere motherf–kin’ mortals,” he sneers. “I’m trying to push you to supreme being.”
French delivers his soulful croon of a hook from an interrogation room as a police officer tapes his statement. Meanwhile, Ross — dressed in a black sports jacket and white collared shirt — in true boss fashion, lights a cigar as he begins his testimony. “Blast for me, the last words from my n—a/ On the pavement, born killers, body shivers,” he spits in a flow that pays homage to the late Biggie Smalls.
“I went back and listened to the Big record in a totally different way,” Rozay said in a WorldStarHipHop.com viral video that also served as the song’s premiere on February 19. “At the end of the day, regardless of how graphic it may be, it’s a beautiful piece of art. It’s a beautiful art sculpture. Its original creator was the Notorious B.I.G.; I just came and I put my hands on it.”